Pooja Bhatts debut as a director is great. Picturization and performance are good. Pooja Bhatt should have better concentrated on its publicity. This film is a good example to prove that publicity can also work in a negative way.
The commercial and poster create an impression there is some thing got to do with sex and romance, John with bare top, kissing and hugging the lead actress. The people who like to watch this stuff will go to the movie with all their enthusiasm only to realize that there is nothing of such sort in the movie but its only in posters and commercials. With their dis appointment (since they didnt find what they wanted) will certainly say its a bad movie, so it doesnt even satisfy that segment. At the same time, who doesnt want to watch such stuff will stop themselves feeling that its a vulgar movie. Pooja looses both kind of audience at the end.
I am a supporter of Pooja for her out-of-the box films like Zakhm, Jism, etc... Thank you Pooja. I hope we can expect more such marvels from you, but keep a watch on publicity you need to make money to produce another one.