The people who are crazy enough to change the world are the ones that change it similarly in movie akshay kumar couldnt handle the pain his wife is going through menstruation. They cannot buy expensive pads since they are from a very poor background so he take the mission to create sanitary pads for low cost and to develop awareness among the village to teach how to take care during tht period and also try to awaken men that they should be there for them during the period because of the pain they go through.Love the motto it gives to the indian rural villages where still girls dont know what are pads.