I am in the process of buying a new TV. I have looked at many models and have seen TVs playing side by side. I havent yet bought my TV but have decided on a panasonic cos to me it seems that Panasonic has the picture tube. Compared to Sanyo and JVC etc. the picture is atleast 5 times more clear, sharp and real. I am a bit moronish as far as electronic gadgets are corncerned, but my eyes see and I feel that Panasonic wins hands down with many TVs. Its a good buy for the money. Ofcourse sony is probably the best TV. But then sony is costly too.