Parle is not brand it is our tradition. We are not hungry for biscuits as far as parle is concerned. Parle is guest as a god.Parle is smiling kids.Parle is sociality .Parle is love between families.Parle is delicious starting of the Day. We dont have words for parle as we cant explain the love and family. If tradition matters Parle will be matter. We have been eating this biscuits for childhood . We borned with Parle and still this brand is concerned to all. Althogh there are lot of alternate brand in market and our homes but Parle is still matter with tea because we can not give up our oldness. Old is gold. Some brands are growing fast but parle G will be Parle G.Ok G.