I like Parle G very much. I can’t express how much.
but there is small change in the shape and size of ractangle makes me feel bad about it .
i want to share very small issue of Parle. many are aware or not I don’t know.
last year pale company has done a small changes in the size of biscuits and packing pattern.
size change leads the change in taste of biscuits and packing leads to change in attraction. flavor of parle G is even batter than other competitor like Brittania’ s products . but due to change in quatity what it offer s b4 was made a drastic change in parle G life. which directly helped its competitors. I tell how,
for parle G
before 2008, after 2008,
Rs 2 50gm Rs 2 38.5gm
Rs 4 100gm Rs 4 82.5gm
for Brittania’s tiger biscuits
before 2008 after 2008
Rs 2 50gm Rs 2 50gm
Rs 4 100gm Rs 4 100gm
this figure is exact and the best of my knowledge. this small change has made the Parle G to fall thire market share in stock exchange. After this change company got reduction in thire sales and for the meanwhile time Tiger the Brittania product taken tha market shares. a this about consumer side. from the companies point of view why they done this is to maximise the profit in short period of time. But it got inverse effect.
before 2008 "G" stand for "Glucose"
after having this drastic change
after 2008 "G" stand for "Genius"
hey freinds I told this to you its just my persnal observation and fact. it seems like what the thing I m talking about but it makes lot s of change in Corporate life.
i told this b coz I m a MBA student from Marketing specialisaton.