I remember my childhood there were only 2 biscuits as compare to todays world filled with many kinds of biscuits.
And my favorite was Parle G.
I even remember I use to eat and enjoy its taste with tea. But that was long long time ago. This brand has stayed there only in time. Whereas many other competitor and other player overtook it.
They still believe that glucose biscuit has market. Wake up guys. Many competitor have come up with cream biscuits, biscuits with choco chips inside. Choco liquid and many more.
If you wanna stay in market evolve with market.