As compare to other biscuits it has a good tatse of preference I, e this particular biscuit has good taste with it which is loved by the customer who buy’s it.if u look overall this may be on the top 3 most sold biscuits in India because of it’s taste, price( very cheap everyone can afford it) and as well as quantity(with good quantity of biscuits) having it with a cup of tea will surley make your day.:)