The stage is set, people keep a close watch as scientists are anxious on firing Apollo 21 into space on time.. .Of the people watching the countdown r teens & theres this jocular, hapless & impatient guy eating Monaco biscuits & imagininghis monaco pack to be a rocket, he does a zooeey-ooeey & this irks the fellow general besides him..pata nahi kaise log baith jaate hai!!. Wonder wht he thought of him, but this poor guy had a story to tell...
This boy always dreamt of chaand & sitarey, but he had a very strict father, who was not so insistant on his son joining the rocket bandwagon!! But our Superboy never gave up & unlike Hrithiks character in Koi mil gaya, he kept on trying harder & harder as he would make toy rockets & play with them. He just loved flying & nothing but flying & thts y no better a companion than his Monaco biscuits, coz they too like him are light-weight & love to fly!! Ye dosti, hum nahi chodenge...chodenge earth magar, ye aakash na chodenge...& just like Viru & Jay, their story went on floundering year by year...
Our Super, one day met the love of his life & he couldnt just stop raving about her to best buddy, Monaco..& one day he decides to show her this beautiful world of ours & decides to take her on a flight. But theres a flipside to Monaco biscuits as apna Munnabhai wud say..’’abbey udankhatole...apun ne ad mein dekhela haina, log Monaco khake sirf udte hai, nichhe nahi aate’’ & while our boy & gal r in the air, the words of bhai come to his mind...& yeah!! zoooeeeyyy....they come crashing down & land up in a restaurant where Rajkumar saab is the waiter!!. seein the 2 crashing down his newly made roof...he puts, ’ Jaani, hum vo logon mein se hain, jo upar to chadte hain, par kabhi niche ki taraf nahi dekhte...aapne agar ye baat dhyaan mein rakhi hoti, to aisa na hota!!’ Super boy & gal take seat as the menu shows only sweet-n-salty stuff...so immediately they order tea & 2 packs of Krackjack, but Raajsaab retorts, ’ye krack aur jack ke tukde karke laaoon, ki aap biscuit ki baat karr rrahe hain!!’ gal sez, ’nahi nahi biscuit le aao...Our Super had alrdy given her an engagement ring, but after the delicious meal of krack & jack, she gets reminded of someone else in her life & as she sez this to super, hes flabbergasted & as she sits down, he pushes her chair & blop!! she lands up on the floor. Big B is the hotel manager, sez..saale ka bad luck hi kharab hai!! & a disgustd Super returns home with his Monaco.
Another sorry state of his life. yrs go by & now hes all set to appear for his rocket exams, but unfortunately as papers r leaking fast now-a-days as the municipality taps, his paper too gets leaked & this puts him in disarray...raat din ka pasina, aur meri hasina...sab bekaar gaye!!. totally dejected he comes home to find best buddy monaco on the table & also he hears of the apollo 21 launch....now hes all set to take revenge as everything has gone wrong for him till now... He always dreamt of flying rockets when he lit those rockets during Diwali, but as of today, his dream couldnt be fulfilled...still....tension kyu lene ka, apun hai na..the Monacos say to him & hes off to the launching pad..
Incidently Munnabhai hapens to be at the rocket site & on seein our Super hes astonished & sez, ’ tere ku bola tha na, jyaada nai udneka. dekha tera bhi voich haal hua na jo apna..farak itna, appun first floor se gira aur tu aasman se!!’ on hearing this Krish srikanth happens to be Live for TV, spots the 2 & sez to them, ’ arrey, fikar why karta hain, Monaco khane ka aur mast honeka..meri tarah!!’
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The countdown begins & super gets reminded of his dreams..flying rockets..his past & sordid memories. he cant hold on as kal ho na ho, decides to blast off the rocket b4 the countdown & for tht hes carried a spcl sparkler saved frm Diwali to do the job!! Our Rohit is wtching this on tv..& seconds b4..super does the job as the countdown reads 28.!! the scientists r baffled so as to wt hpnd..
Rohit is excited on seein super boy on screen & calls out, ’maa...rocket gaya, uda diya!!’..the scientists stare at super frm the screens as he tells em, ’ I donno y u guys take soooo long to blast of a thing like a rocket..i did tht many no of times during my Diwalis & tht too zooeey, without countdowns...neways, tension nahi lene ka, Monaco khane ka...the science guys rejoice this feat by partying with the monacos. boy!! Eating Monacos is spreading like wild fire & Rohit comes & gives a pat to the now Superman & sez..’haila, teri ye tez buddhi ka raaz kyya hai??; & our man holds out the monaco pack to him..Boy! a biscuit for all reasons. wt more u wnt from a premiere brand ha??
The ad is stupid as most would say, but the idea is so damn creative that it perfectly suits the new tagline of monaco. the script, direction & most importantly the character selection, go well hand in hand & r just perfect. enjoy it when u wtch it, I recommend it, & as Baburao wud like to sign off....’’tere ku pata hai mere sir mein kitna tension hai, ekto ye raju mofat mein rehta hai, shyam aadha bhada deta hai aur peter daru ke paise mangta hai...jaaasti nahi sochneka aur crocin nahi lene ka..bole to kay re naam tyache...Mona, Monica......haaaa!!!.....monnacco khaane ka..aur samasya khatam. Jai maharashtra!!
Sad beginnings...happy endings..truly, alls well that ends well!!
So wt r u w8in for...grab ur pack & njoy!!
Also..m as hungry for comments as I m for Monaco like my friend..so plzzz gimme some!!
Super’s friend,
Mannubhai
© Mehul 2004.