Fragrance - it is typical of aloe vera type , as its not too strong nor too light , its a good one to smell while applying on face and its fragrance is long lasting.
Cost effective - as compared to other multinational brands its too cost effective and its a quality product for sure as I am experiencing the same.
Availabilty- its easily available in nearby patanjali stores and sometimes at grneral grocery store.
Reliability- patanjali is a well known indian brand in beauty and cosmetics , so its reliabilty is high and appreciable.