Since he is launching in a sensitive period( maggi controversy) he will be careful with his products. I think he will come out with safe product if not a tasty one. but he can never beat maggi taste and popularity. they will have small market share in noodle segment. but whatever it is they should ensure that safety is taken as a top priority no matter it is not tasty. if they don’t make quality noodles their brand image will take a hit for sure.
But it is Indian product. If it is good let us accept it.