Though j agree that it is an SATA product teb taste of the product is not at par. It feels like something is hitting the brain in I feel like it has lots of chemical component though it shows that it is a pure product. I dont know if teb rumors regarding it were true or not but after that I have it less. Though it many be a taste changer for those who had different brand of noodles earlier. No noodles is good for health and it is njt the fault if pata bhalo. But the taste cab definitely be improved so that the customers n specially the children like this product more .