However good the brand may be, only a single bad product in the line up may create havoc for the whole brand . A recent example being Maggi. A venture into this product may be a marketing achievement, but it is very difficult to acheive the flavour without the use of additives which are generally used in noodles. Further to retain the texture and form while boiling the noodles requires treatment of the noodles with edible wax. Long terms use of wax may lead to different health problems and as such it is not desirable to use noodles anyhow. Baba Ramdev should not venture in to this field.