I am using this product since past several months and I am completely satisfied with this one. unlike other ghee brands this one has a natural ghee texture that gives us feeling of real ghee like homemade one. it has got god ahelf lufe period. what I do generally is I transfer the content to airtight glass jar and it will be safe for months. it has got the real aroma of natural ghee. using good ghee i. daily diet will keep us healthy and active. pure ghee wont add cholesterol rather good for our immune system.