We bought this ghee, regarding price we are getting 1litre for 560, its ok when compared to other ghees in market, but with the taste, I have used the ghee, I felt its not nice in taste. I have heard from people its so healthy and pure. Though it may be true, I felt that taste and aroma is not nice. It can be much more tasteful to attract our taste buds. So taste can be improved to attract many people