Using this product since 2 months and totally love it .Cleansing effect of this toothpaste is very good and my teeth have turned to pure white and shiny . I thought for having bleach but thanks to this product.Talking about its flavour it doesnt taste good the reason might be that it is herbal so herbs usually doesnt tastes good.Oral health effect of this product is very much I dont have any dental cavity or any thing like that now teeth have turned into pure white and also it reduces foul smell problem that most of the people faces.Overall it has very benifits because of it herbal quality it dosent have any side effects and it not much expensive also so it fulfills all requirements.