I am using this paste twice a day. It gives more of the Clove ( Laung) smell and taste than the other ingredients in the toothpaste.All over I like the fragrance and the flavour.In cleaning I found it similar to other toothpastes, but it feels more refreshing as the taste of ’Clove’ ( Laung) and blend of other herbs remains in the mouth for 3-4 hours. Thus giving a cool and fresh breath.Finally I am saying it is very better to other brands toothpastes. Everybody can use it because it is Ayurvedic so it not harms body or tooth. It gives only benefits.