First of all I would like to say that me and my family are regular user of patanjali products. And Patanjali Dant Kanti tootpaste would be the best product undoubtedly. The kind of quality is provided by patanjali at this price range is quite remarkable. My brother has a regular bleeding gums problem before but after using this dant kanti advanced toothpaste, it reduced the bleeding problem within the one month of regular uses. I would like to suggest all the readers to try this awesome product by Patanjali.