Hi Patanjali is best of the Indian company and I have used several products of its brand and results are amazing.It has a value and doesnt harm anything as it has all natural ingrediants and Its perfect for our teeth.The best thing is very soft and a daily gentle of this paste mame our teeth heathier and stronger. The ingredient used in this paste is very natural and u can actually feel.This paste has lot of natural products and perfect for our teeth.Use it and u will never dislike it.It will make ur weak teeth to stronger and over all I am satisfied with this product. Thanks