Nowadays thousands of toothpastes are available in market and after listening to several replies that Dant Kanti is appreciable I given a try to Dant Kanti but after reading its ingredients I found that it contains some of the ayurvedic ingredients but the only thing which makes it harful to use is Flouride in it whereas it is better than some of the toothpaste but it cant be called as perfect because presence of flouride makes it considerable as those toothpaste. Flouride is very harmful for health and excess of flouride can even cause death. Therefore several toothpaste brands gives a note that keep it away from childrens and only peanut sized quantity is used by the childrens of above 6 years only and even it was also written that Do not swallow. Brands are playing with our health in the name of Ayurvedic by making several fake advertisements. The taste is good because artificial taste is added and according to me there is no artificial colours which merit point of this tooth paste. But its cleanising action is below average and freshness is for very less time period. I wont suggest that Vicco is best toothpaste because it doesnt contain any colour and taste and it also dont have flouride and harmful chemicals.