Patanjali Dant Kanti is the worst toothpaste I have ever used. It is made up of all natural things. But its of no use. The teeth doesnt shine nor its turns white. Infact it makes the teeth more yellow. The paste doesnt even get frothy like other toothpaste while brushing. Since its not very expensive and it contains natural substances people prefer buying this toothpaste. But I frankly recommend people not to use this instead colgate is better.