I Used This Toothpaste but did not find anything special like its name.Very bad experience with this.no effect after using it about 17-18 days.no better fragrance bo better smell.not felt freshness like colgate or others.i think Vicco Bajrdanti Is Better Than Dant Kanti.Not any whitenning effect on my teeth.its just a simple toothpaste with high figh advertisements to make the innocent public fool.baba ramdev should improve thr quality of their products not the quantity.Patanjali Forgot The TermQuality.And busy in increasing Quantity of its products