Hi there, I personally feel its a strong toothpaste to be used continuously for a long period of time as it is 100% herbal with one of its main ingredients being clove. It definitely gives one a clean feel when used for the first time but over a period of time if used daily it tends to rip the enamel of the teeth and makes the gums feel sore, Which means its not very good for people with sensitivity. Though it smells good and leaves a lasting freshness for the first few uses, using it for a long period of time might cause discomfort. therefore, I would suggest its used occasionally when you feel a desperate need to cleanse thoroughly. Its priced at Rs.75/- for a 200g tube. The tube is made of soft bendable plastic material easy to squeeze out the required amount. Overall a good product if you have strong teeth and just need cleansing.