Patanjali is a big name in the consumer goods these days. Every now or then, we see one advertisement or the other related to patanjali productd on various tv. channels, which attracts one to buy Savdeshi products and those too from the company established and promoted by our national ikon Baba Ramdev, who is supposed to do research work in the company of Acharaya Balkrishana in dense hilly forests.
My family too gave it a try and believe what happened; Nobody liked the taste. Secondly, the teeth showed no sign of improvement in terms of whitening. Moreover the colour of paste was in no way catching. After a month’s try we switched over to Dabur lal, and we are satisfied with the results.
Patanjali should understand that mere branding does not work, In depth research in product making will make the difference.
Whereas Indian values are concerned, family pack of paste is purchased and here too Patanjali should work on product pricing.