Patanjali is brand which is fully categorized on herbal elements. I like its product for its purity and freshness and healthy herbal elements.i have been using this dental toothpaste for last 4 months and really found the difference from others brand. as it is not hard but effective.it gives a fresh feeling after washing and its flavour is different from others which is not bad.it cleans the teeth effectively and it is best for the people who are suffering from dental problem.one can find the diffrences after using it 2 weeks which is prominent. I think overall benefits are overwhelming and effective.