The main thing is it contains neem and turmeric for natural antibacterial property as it is considered, neem for fighting with bacteria. It is effective in removing plaqaue and bacteria and also provide the minty flavour and freshness .I could say it is a value for money since using it from 7 years it prevent from the tooth decay and gum disease and its suitable for every age person it has a range of product for different oral health need and main thing is that in affordable price it provides a good quality it is a good option for the people looking for the natural integredients.