I have Been using this paste for 2 years now and felt the difference from other branded toothpaste it is gentle on your gums and gum bleeding if any is also reduced .It gives you a smooth foam in mouth which makes it easy to reach every part of mouth gives a clean teeth.
Continous use also improve the whiteness of teeth and makes them strong .it gives you confidence to have anything because it protects your mouth from bad smell too so I reccomend it to every one.
Regards
Er.Amit