The texture of the shampoo is soft and smooth. The Scent is very pleasant. It creates good lather and the scent does not tend to intensify. It is easily rinsed away. I have been suffering from hairfall and and this shampoo does not aggravate and help in controlling it. The best part of this product is that it helps in keeping away from my hairfall problems. It also gives shine and smoothness to the hair. It removes all dirts and oils from the scalp very easily. So, it doesnot leave behind any greasy residue. The price is affordable. It contains lot of good ingredients. I can easily see its effect after 4-5 washed. I love this Shampoo and have used only one bottle till now.