Patanjali used very smart marketing tactics to promote saundarya face wash as a herbal and complete ayurvedic face wash however it is not much different from any other chemical face wash available in market. Its ingredient list clearly says that it contains permitted colour, urea& contains only 0.5mg of tulsi, orange peel and neem. Adding small amount of herbs doesnt makes a product completely herbal and ayurvedic. Also it has some harsh chemical like urea which is harmful for your skin in long run. I purchased the saundarya face wash but after seeing its ingredients I stopped using it. This face wash is waste of money.