Paytm was introduced August 2010 but its popularity was gained during demonetization as India was in changing phase of cash less transactions.Paytm wallet was very attractive and cash back given by them was lucrative and unmatched with the competitors.I don’t even understand the how did they manage such expenses?
Cash back was there in movies, recharges, trains, flights, bill payments, insurances, gas bills, electricity bills and what not! It is the best app. I have ever used.