Its been their stroke of luck as demoneytisation has worked in their favor exceedingly well. Before that also, it was nicely established, but after 8th of november 2016, it became the no.1 e-wallet in India. I always do my dth, electricity and mobile recharges from this app as it gives very exciting cashback offers. Although shopping options here are cheaper but I’m a bit concerned about the product quality. Other than that, its by far the best.