Paytm is the more popular website now days. Everybody is just talking about its cash back policy. This is the USP of the website to interact with users.
One97 after got funded by alibaba increase their scope of advertisement by using cash back sceam for most of the shopping or payment websites.
Either you are recharging your phone or buying something. They have started business with recharge and now they are selling everything.Good to see the interface of the website.