This ecom web site is very new in the market but its business is growing like anything. They do offer very interesting offers on wide range products. Site also gives 10-20% cashback on mobile/dth bills. I have orderd only few products and did not find issue with service, ya delivery takes bit of time and there is no fast delivery option so you might not prefer this site if you need any product urgently. Return policy is also good but you get only wallet money in return, but I am not sure about availability of any other option for money refund.
Overall I will recommend this site for paying bills, but due to mixed reviews heard about the product quality ill not recommend it for expensive and delicated products.