Your review is Submitted Successfully. ×

Pepsi Aha

0 Followers
2.8

Summary

Pepsi Aha
May 01, 2002 04:28 PM, 4227 Views
(Updated May 01, 2002)
Thums Up to Pepsi

The recent AD campaign by Thums Up to discredit Pepsi is definitely in bad taste. After the AD blitz by Thums Up I have started tasting Pepsi in a big way and let me tell you I like Pepsi. A big THANKS to Thums Up.


An AD of this nature reveals few things:




  1. Thums Up is scared of Pepsi.




  2. Thums Up does not have a fizz in itself.




  3. It recognises that Pepsi is a big threat for it.




  4. Pepsi is being accepted by more people than Thums Up.






I give a big Thums Up to Pepsi for scaring a company to a defensive or is it attacking position. I would love to try Thums Up if they did not compare themselves but rather won a market share on their own brand strength. Till then it is Pepsi with me all the way.


Thums Up to Pepsi, a company that has taken on the might of a company like Coca-Cola and Thums down to Thums Up that has hitched a ride on Coca-Cola and had to still fight the Pep....

(2)
Please fill in a comment to justify your rating for this review.
Post
Question & Answer
×