I wanted to expand upon the last entry by adding that our favorite soft drink makers are getting rather carried away. Is our society really THAT caught up in heuristics that we ascribe ourselves to any new, well marketed product? Unfortunately, the answer is too clear...
Other Products:
Mountain Dew Code Red
Dr. Pepper Red Fusion (Tastes like watered down Dr. Pepper.)
Mellow Yellow Cherry and Melon
And the list goes on...
I have to add also that Pepsi has done a smart thing in advertising with the bands Sev and Papa Roach. Papa is loosing its edge in the music world and is due to put something fresh out. Sev is an aspiring band that will go far as long as Pepsi doesnt keep the leash on them too tight.