Hi friends...
This is my first review for MouthShut and I find this site quite interesting...
Going directly to the topic, I used to believe that Pepsi had got the swing of the Indian soft drink market with popular drinks like miranda(orange) and pepsi itself.
With good quality and marketing, Pepsi was fast becoming the leader in its field.
At this particular juncture, it becomes absolutely essential that you take the right decision at the right time because a product that is not that good in quality obviously worthless even with good marketing that Pepsi Blue obviously got. Before bowing to the World Cup craze, Pepsi should have thought twice about the Taste factor also.
Anyway, I myself being a great fan of Miranda take this as just one false step and hope that Pepsi comes out with good innovative ideas in the future.