I am not a native of India, nor have I viewed this commercial on television. I first tried to locate it online to see it for myself (based on the reviews I read here badmouthing it, I became more anxious).
Being a Shahrukh fanatic, I couldn’t wait to see it. I think this commercial has more hype than it deserves. Any actor could have been the model for this commercial, however, they used Shahrukh to make it more famous and well known, well...it worked...atleast it made me hunt for it
If any one is interested, in viewing the commercial, please email me at maryas24@hotmail.com and I will be glad to forward the same.
I dont think Oye Bubbly sums up any pitch Pepsi could have thought of, but the jungle is nice..and so is Shahrukh :).
The only positive review I read so far stated that the idea was original, however, this isn’t true. Many commercials have used this tactic of bellybuttons that speak. One such immediate example coming to mind is Caprisun juice.