Pepsi is one of the most frequently consumed beverages among the usual stuff dished out in the market and is often prioritised by the younger generation.Recently it was caught in a raging controversy regarding the adverse effects of ingredients associated with its manufacture but whether it derailed the popularity of the widely publicised product is still under question.
The consumption of a product is largely dependent upon the tastes, needs, attitudes, preferences, convictions, motives of a consumer and if a product captures the delight of a large segment of consumers then it is very difficult to create a resistance against it
as pschologically people are inclined towards it as a natural aspect of their behavioural patterns.
It gets ingrained in their personal lives in an intermittent manner and provides the much needed satisfaction as well.Status or prestige is also a major issue in preserving the role of the product in the market.
So Pepsi is one of those products which despite of bickerings, belittling campaigns and afflictions is bound to resurge back with an undeterred spirit, .The role of the workforce associated with the product can never be denied in ensuring its safe and secure place in the marketing world.