Since my child hood I was using different branded toothpaste. During that period I was impressed by the colorfull advertisement. I was using Colgate, then Colgate Cibaca, Colgate max fresh, close up etc. But I did not know which one is good until I have been suffering dental problem such as Gum bleeding during tooth brushing and advised and recommended by the Dentist since last 7 years. Since than till today I am using this tooth paste and my tooth gum bleeding are now completely healed. It not only healed gum bleeding problem but also remove bad breath with white shiny teeth. It is really helpful for me. It is far far better than those Colgate, Close up etc.