It ha a relatively thick consistency which traps the moisture in your lips for 3-5 hours when applied a thin layer, but when used generously , then it can be used as a overnight lip mask.
It has a magenta coloured tint which can stain your fingers when used to apply with your fingers so it is advisable to use a lip brush.
It’’’’s quite moisturizing and doesn’’’’t cause any irritation. Good for daily use.