1913, founder of Mario Prada( Mario Prada) and Furaterri Prada( Fratelli Prada) brothers, the world Galleria Vittorio Emanuele II in the heart of Milan, leather goods shop as Prada first store Fratelli Prada( Prada and opened a brother) [1] . I was making the product to collect rare materials and high-quality leather from the world. It becomes the reputation, the Italian royal family purveyor became.
1958 Mario Prada is death is a founder. Although Mario daughter took over the business, brand and decline, followed by a long slump.
Then in 1978 to, is a granddaughter of Mario Miuccia Prada( Miuccia Prada) is the owner and designer appointed. Miuccia Prada in 1950, was born in Milan, University of Milan in the Sociology Department of Political Science majoring in, PhD . On the concept of decorate in luxury everyday, modern and innovative materials used and the design and the novelty of, tradition and history become a worldwide boom in a splendid harmony with the past, such as. Designers can express the inner surface of her as woman was described as not. Mario industrial waterproofing has been used in the bag for traveling nylon became a hot topic have been developed material Pocono made?of the bag, one after another new bag or backpack announced, Japan and the United States become popular in such.
In the relatively recently advanced to the apparel field, shoes in 1985, women’s clothing in 1989, started a collection of men’s clothing in 1994. It established Miu Miu( miu miu) in 1993. Of brand name miu miu is, nickname etymology from the childhood of Miuccia Prada.
In the 1990s, while promoting the development of new products, art project Prada Foundation founded, such as the acquisition of a number of other competitors, it has embarked on a diversification of business. Since the 2000s, even while let go of a lot of the brand, which was acquired from financial difficulties in the 1990s, the mobile phone of the design, was appointed the world of traditional crafts as a material Made in . series, etc., of the product development expand the width, it has been actively promoting the expansion into the Asian region, including Japan.
In 2011, determine the initial public offering to the Hong Kong market( IPO) . So far in the Prada group also has been planning several times IPO to such the Milan Stock Exchange, postpone the listing and the reason deterioration of the world situation. In August 2010, Chinese companies increased buying shares in the acquisition purpose but abandoned the acquisition. On 22 January 2011, held a fashion show of the Spring-Summer 2011 collection in Beijing, the group that is considering a public offering in Hong Kong market, was reported in a number of overseas media. The Board of Directors of the group, which was held on the 27th, the voting plan for the initial public offering on the Hong Kong stock market. The coordinator of the IPO, Inteza Sao Paulo, unit Banca Imi, Unicredit, Goldman Sachs be appointed. Listing and began trading on June 24. Taking this opportunity, it is seen as aiming for business expansion in other Asian markets in China.
Sophisticated line, select high-quality and accurate materials, sports from thorough minimalism, home to state-of-the-art technology to the mix. Although the material also be used, such as canvas, also nylon material is a classic, is popular.
In addition, CEO of the current Prada Group is Pato Rittsuio-Beruterri is the husband of Miuccia Prada.