Hi friends. Being a south indian we have rice as a main dish in our daily food. We consume rice twice in a day, in lunch and dinner. Cooking rice in a traditional process takes much time and has to be monitered in a regular intervels. After invention of electric rice cookers time has redused to 50% for cooking rice and no need of monitering. But which rice cooker has to be used for more durability and that consumes less electricity. I was using prestige electric cooker from last four years. Its beautiful designs are good looking to keep it on a dinig table. It consumes less electricity when compared to other brands. We can also make many indian dishes using the same rice cooker other than rice. For example we cn make many rice verities such as smbar rice, palak rice, pulav, biryanis, idlis, non veg curries, rasam, sambar and many more. I strongly recomend this product for people who has less time for kitchen, who are looking for modern cooking utilities. Simply superb product for indin kitchen.