Puma SE , branded as PUMA , is a major
German multinational company that designs
and manufactures athletic and casual
footwear and clothing, headquartered in
Herzogenaurach , Bavaria . The company was
formed in 1924 as Gebrüder Dassler
Schuhfabrik by Adolf and Rudolf Dassler . The
relationship between the two brothers
deteriorated until the two agreed to split in
1948, forming two separate entities, Adidas
and Puma . Both companies are currently
based in Herzogenaurach, Germany.
Puma offers products for Football, Running,
Running, Training and Fitness, Golf and
Motorsports. It has sponsored a number of
footballers, including Pelé, Eusébio , Johan
Cruyff , Diego Maradona , Lothar Matthäus ,
Kenny Dalglish , Thierry Henry , Robert Pirès,
Adam Lallana , Radamel Falcao , Sergio Agüero,
Cesc Fàbregas , Samuel Eto’o , Olivier Giroud,
Marco Reus , Marco Verratti , Gianluigi Buffon,
Mario Balotelli and Diego Godín . Puma is the
sponsor of the Jamaican track athlete Usain
Bolt . The first endorser for Asian Region is
Luhan , a Chinese actor and singer. In the
United States, the company is known for the
suede basketball shoe it introduced in 1968,
which eventually bore the name of New York
Knicks basketball star Walt Clyde Frazier ,
and for its endorsement partnership with Joe
Namath .