Radio Mirchi has taken Indore and Ahmedabad by storm. You know what? ’’It’s Hot’’ the promo for the channel has become everyday lingo of the youth.
RM has given a fresh lease of life to this dying medium called Radio in India. The festival of Kite flying is celebrated with gusto in Ahmedabad when all and sundry crowd the rooftop and fly kites on whole day 14 of Jan. This year RM has replaced the tape recorders to provide music to those flying kites and this itself is a testimony for the success of the brand.
Almost all the RJ’s are doing a good job, but Jojo Pajero, which has been introduced to add a little gujarati touch to otherwise cosmo channel is a big bore. Otherwise the channel is going great guns.