Reckitt Benckiser is a company to watch, this company has been formed due to merger of Reckitt & Colman plc. and Benckiser BV in 1999.
Reckitt & Colman has a presence in India since long and has many leading brands in the portfolio, the brands like‘Dettol’, ‘Robin’, ‘Cherry Blossom’, ‘ Harpic’, ‘Mortien’ are big brands and many value added products are there under the brand umbrella. These bands commands respect and leaders in their category, though they faced very stiff competition from both big players like, HLL, P&G, Godrej and smaller players like Jyoti laboratory but they held ground due to quality and value for money of the products. The smaller brands like ‘Mansion’, ‘Brasso & Silvo’, ‘Lizol’, ‘Haze’, ‘Disprin’, etc may be smaller in volume but equally respectable to consumers.
Benckiser products are new to India, they are brand leaders in dish washing, fabric care and water softening category in Europe and elsewhere, the products are known for their efficacy and cutting edge technology, these products are in process of launch in India and have a very bright future.
The company Reckitt Benckiser is a synergistic company, if Reckitt represents past and present Benckiser represents future. Due to the overall sentiment in the stock market the share holders may have experienced erosion in net worth but future is bright, the company now is slim and trim and consistently meeting the growth and profitability forecasts which are ambitious and target driven.
The other strengths of the company are its strong supply base with highly dedicated and efficient employees, the company cares for the employees and the compensation structure is one of the best in industrial standards and largely performance driven, the benefits are very humane and one feel looked after