Reebok is a gold athletic footware and apparel company, operating as a subsidiary of since 2005. Reebok Product and distributors fitness and sports items including shoes workout clothing, and accessories and training equipment. Reebok is the official footware and apparel sponsor for USC, CrossFit, Spartan Race, and Les Mills. In 1958 Reebok was established as a companion company to J.W.Foster and Sons.