I am not sure how would you call the stuff that comes in at few of the "Reliance Fresh" stores is "actually" fresh.
I have "in emergencies" visited reliance fresh store close to my place and found the local "thela wala" vegetables/fruits in better quality - let alone the exorbitant price tags that Reliance charges......
It is nothing but hog-wash to rope in all those who think "fresh" stuff is available only in stores and not in "vegetable markets", on the contrary, your local market gets stuff that sells quickly.
Again, if you compare these stores to the local vegetable market - the only differnce you find is the "visibility" and the accessibility.....apart from this - if you ask me the "concept" of "fresh" ----it is good - only if it actually serves the public in general and not targeted for "elite".
All in all, if you feel that you can get "fresh" stuff only at "Reliance Fresh"....think again........