RELIANCE FRESH
How to take out money out of every pocket is best known to Reliance people. Hmmmm. We have seen agitations against Reliance Fresh at Ranchi, Indore and other places. Red is readying bill to limit number of such malls in every city. But what remains fact, air-conditioned sabzi mandi of Reliance offers value to customers. Isn’t it great? Let is check in to check out.
Few eat to live and few live to eat. Whatever……aloo(potato) and pyaz(onion) of Reliance Fresh are the most economical compared to traditional markets. In the morning I purchased aloo at Rs 13 per Kg from local market, bargained to have 2 Kg aloo at Rs 25 and in the evening I stocked aloo of Reliance Fresh @ Rs 8 per Kg.
Hey… baigan is brinjal, bhendi is lady finger, kela is banana but what do you call for bhopla, shimla mirchi, chiku, methi, palak, pudina, shepu ki sabzi, and so on. We have one more reason to visit Reliance Fresh – improve our Hinglish. We can see rate board of all items along with their names.
Variety under one roof: You will have to run to various vendors for sabzi, fruits, bakery, kirana and your daily needs. But everything is packed under one roof at Reliance Fresh. I have read few complaints about freshness of items but you will hardly get any sabzi on Sunday evening. Sab bik jata hai. One should differentiate transportation damages to decayed items.
Weigh-n-pack: Mix-n-match is in fashion so what should be for vegetables? I guess it should be weigh-n-pack. Weighing machines makes your job easy. But it hardly matters as you can buy 713 gm of pineapple and pay for what you are getting.
Plastic bags rolls placed suitably. If you are going to buy 3-4 sabzis, all you have to do is take out a length of plastic bag roll and tear it of appropriately.
Offers: Few items are very economical at Reliance Fresh but toothpaste is sold on MRP only. Recently there was offer on dahi(curd). One could buy @ Rs 3/- which is otherwise Rs 15/-, isn’t that cost saving.
Reliance One Card: You can get free membership card. You will get some rewards on your purchases. So buy more and get more points. You need to fill up form and be rest assured that your mobile number is thrown open to credit card offers and insurance companies. So be careful of this card.
Pay by Card: Talks of micro-payment are good in magazines only but I have not seen any vegetable vendor with card processing unit on his vegetable cart. Here one can pay by plastic.
Am I on the payroll of RIL? Why I am giving niceties about RIL? Well I would love to get invitation on board. Ha ha ha … customer on RIL board nice idea! Everything is good with Reliance but thing I hate is high payment processing time. You spend 30-45 minutes picking your sabzis and wait 30 minutes in a queue. Isn’t it nasty? Bolo kitna hua(How much total) and roadside vegetable vendor comes with a sum as if he is mathematician. Will RFID, instant billing etc. reduce the payment processing time, need to give a thought.
Growth through value creation is excellent but we miss bargains? Bina bargain ka bazaar thode hi hota hai?
~ Avinash Murkute