Reliance boomed the market with its huge media campaign with TV Commercials, Print Ads in Newspapers, Hoardings to sponsoring cricket tournaments etc.. I would appreciate the fact that Reliance stood stong…true to its image.
Reliance Infocomm launched its TV commercials with 3 different scripts. But would love to specially pinpoint that the subjects for this commercial were selected considering the emotions and sentiments of Indian Audience as well as exploring all the possibilities to reach each and every nook and corner of India.
The Vidaai ….(Papa…Aap Kaha Ho…Commercial)
The bed time Story (the innocence of the boy..who can’t sleep without the story from this father…who is far away and Reliance makes this possible..)
The Sehwaag ki Maa…commercial for this cricket crazy nation ….
Coming to the subject of this review “Papa…Aap Kaha Ho….”Commercial. This commercial is all about a girl who is married and is about to leave her parents place popularly known as the “Vidaai” ceremony in India. The girl is given a gift neatly wrapped by her father while she is sitting in the car and ready to leave. On the way she opens the gift and surprisingly finds the Reliance mobile. She immediately calls up her father and asks her father as to where he is ? It clearly tries to send the message that Reliance India mobile brings the Papa…Beti close by bridging the distance between them. Here Reliance has tried to take the votes the emotional way. Anyways in this modern day….when we see many ads…with no meaning or say no value….this ad is comparatively good and ultimately seeks my votes too.
Somehow any Vidaai ceremony…brings back all the memories of the ceremony that I had….and this one too can be included…But gone are the days when tears would roll down my cheeks and now yes….my heart would just go heavy…….and (….I don’t curse my hubby….who kept smiling all the time when I was rolling in tears…) But the Papa…Beti bonding is something special which eventually even I have known…….all these years.
I would say……this commercial is a clean one, lives upto our traditions and culture and finally is not offensive at all…can be seen with the family members…even with children…
All your comments are awaited eagerly.
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