I am reviewing an ad that ran approximately 15 days ago featuring Amitabh Bacchan. The execution is simple but well crafted. All he does is to relax on his chair and voice opinion of the changes sweeping accross our country. Even in doing so his voice just rings through the TV. With his trademark deep voice he says how things have changed. Earlier for getting a letter one had to wait for the trring of a postman’s cycle bell strolling through the town. Now people communicate via email, text messages and mobile. He says the day is not far when all of us can communicate with each other via invisible devices connected to our brain. Even as we wonder about technology, his words echo within us and we post mod youth momentarily return to the 70s and 80s when all he said was true. While luxuries and cutting edge science comfort our lives, let us not forget the unique charm then: the desire to communicate and bearing all the pangs before getting a reply.
The essential thing was same then as it is now. We the people want to communicate with our loved ones, friends and society. Whether we did that via a simple letter then of complex messages now, the essence remains the same. The communication must not be restricted merely to the tounge level but must perculate down to the heart. We people have achieved this change and we must now continue the progress. That only comes with heart to heart communication.
It is at this point that the product comes in. Reliance with its various products and advanced technology keeps human hearts close together and prepare us in our journey forward.
Right thinking and a bigger vision is possible only with heart to heart communication and thanks to Reliance( the ad says so) we are able to think bigger and constantly think better.