Reliance Communications launched Reliance Jio, exclusive 4G network. It was launched by Sh. Mukesh Ambani, the owner of Reliance Communications. The 4G connectivity provided by the company has good strength and it uploads and downloads video quickly and passively, which created waves of dissent among other established operators. The quality of services provided are impressive and impeccable which led to millions of Indian customers to apply for its services. This figure raised to about 16 million customers. The free voice data calling had led to ecstasy among the customers. The video calling service provided by it has connected many hearts. The others services in the form of apps like Jio4GVoice, JioMusic, JioCinema, etc. which has wide applications like one can hear music at faster speeds, can watch videos by-passing other platforms, can chat with close friends. Customer Services provided by the operator is an other area which proves that Reliance has the potential to dominate the market with the perks provided by it to the customer. Customer Care executives has good knowledge, and solve problems quicker, and has good reputation of winning hearts. The free services for many months provided by the company led to subscription by the millions. The nominal rates after the closure free window service has created permanency in its customer base. It required nominal charges of Rs. 99 for registration for its services after completion of free data scheme. After charges of Rs. 309 is good affair for using such a high 4th generation speed of data connectivity. The online payment platforms led to easy payment of data usage charges. Keeping up with its promises since the past decade Reliance Communication in the form of Reliance Jio lived up to the expectation of its customers. It created the environment of competition in otherwise less competitive market.